GBS EXHIBITION BOOTH
6M X12M
Project Overview
This project involved designing a premium double-storey exhibition booth for GBS, a technology-focused brand that required a futuristic, high-engagement space. The goal was to create an elevated presence at trade shows with a visually striking structure that showcased their digital-first products and services.
Client Requirements
- A double-storey booth with strong brand recall
- High-traffic design with multiple visitor interaction zones
- Premium, futuristic visual language
- Clear pathways for movement flow
- Dedicated demo stations and information counters
- Space for private/semiprivate meetings
- 360° visibility on a crowded exhibition floor
Design Approach
- Created a two-level structure with glass panels and bold framing to establish authority and visual dominance.
- Used brand colors and LED vertical lighting to enhance futuristic aesthetics.
- Integrated multiple digital screens for product showcases.
- Designed open walkways to maximize visitor engagement and natural flow.
- Added an elevated deck/meeting area overlooking the ground activity for VIP interactions.
Tools Used
SketchUp Pro – Structural planning and modeling
V-Ray – Photorealistic rendering
Adobe Photoshop – Post-processing & final touchups
Adobe Illustrator – Elements & other Creative Generation
