Design Concept
The visual direction is built around ambition, progress, and national identity. A large central LED wall anchors the booth, featuring dynamic motion visuals that symbolize growth and future opportunity. Deep green, gold, and white tones reflect the Saudi palette — premium, formal, and culturally aligned.
The layout is intentionally open and welcoming, with clearly defined zones for:
Program information panels
One-on-one consultation areas
Interactive kiosks
Central brand storytelling through large digital screens
Soft-lit borders, curved surfaces, and premium finishes make the booth feel modern and government-grade while ensuring it stands out in a large exhibition hall.
Client Requirements
Create a booth that feels aspirational, premium, and aligned with national identity
Integrate digital displays for storytelling and program announcements
Provide comfortable seating areas for meetings and visitor inquiries
Highlight key programs in a clean, structured format
Ensure high visibility in multiple angles in a busy exhibition
Tools & Workflow
3D Modeling: SketchUp / 3ds Max
Rendering: Lumion / V-Ray
Graphic Layout: Photoshop & Illustrator
Lighting & Material Development: V-Ray Materials Library
Client Delivery: Full 3D visualization + layout plans for production
